BNI Singapore · One-to-One

Nicholas Foo

符萌城

Leads Global Pte Ltd · Digital Marketing Agency

18 years in digital marketing

"Be sincere. Provide massive value, take massive action — while staying humble and helpful."

Nicholas's key to success

G · A · I · N · S — About Me

Who I Am

Profile
CompanyLeads Global Pte Ltd
IndustryDigital Marketing Agency
Experience18 years
Previous RoleOnline Marketing Trainer
SpouseVanessa Chong (bookkeeping)
PetsKiki (dog) & Garfield (cat)
Something most people don't know

At age 7, I flew alone from Singapore to East Malaysia while my parents worked abroad — and nearly got lost during a transit stop.

I · Interests

Personal

TravelFoodCyclingBoxing

Professional

Business StrategyPerformance MarketingAI ToolsFunnel OptimisationMedia Buying
S · Skills

What I Do

I help businesses grow online. My work sits at the intersection of strategy, words, and technology — making sure the right people see the right message at the right time, and then actually do something about it.

Marketing & Business Strategy

Figuring out the most effective way to attract and convert customers — from positioning to execution.

Copywriting

Writing words that get people to take action. Ads, landing pages, emails — all of it.

Paid Advertising

Running and managing ads on Meta (Facebook & Instagram), Google, TikTok, and YouTube.

Funnel Setup

Building the step-by-step online journey a customer takes — from first click to paying client.

AI Tools Training

Teaching business owners how to use AI to cut costs, save time, and do more with less. Delivered through Leadflow Academy.

Email Marketing

Setting up automated email sequences that nurture leads and keep customers engaged.

A · Achievements

Results I'm Proud Of

$3.5M

Peak annual revenue for a client we scaled from zero

$500K

Annual revenue generated for a family-run jewellery store

$5K→$200

Monthly cost reduction using AI tools (per month)

18

Years in digital marketing

Client Result

From $0 to $3.5M

Helped a children's training company grow from nothing to over $1M in revenue in their first year using Facebook ads. They eventually scaled to $3.5M in annual revenue before exiting the business.

Family Result

$500K/year from Facebook

Trained my sister's online jewellery store to consistently generate $500,000 a year through Facebook advertising — a business she now runs independently.

Business Innovation

Replaced 3 roles with 2 AI tools

Cut monthly salary costs from over $5,000 to just $200 by replacing a copywriter, designer, and developer with two AI tools. I packaged this exact process into Leadflow Academy so others can do the same.

N · Networks

Who I'm Looking to Connect With

If you know someone in any of these fields, I'd genuinely appreciate an introduction. These are the professionals I work best alongside and regularly refer business to as well.

Web DesignerAccountantBookkeeperPR CompanyBrand ConsultantPrint / Graphic Ad AgencyMedical Equipment SupplierHealthcare RecruiterAesthetic DoctorMedical Insurance Broker
My formal network

Active weekly member of BNI Singapore. I take referrals seriously and always follow up promptly.

G · Goals

What I'm Working Towards

Business Goal

Enrol 500 paying clients into Leadflow Academy by end of 2026.

Leadflow Academy is my training programme that teaches business owners how to use AI tools to cut costs and grow faster — without needing a big team.

Personal Goal

Donate $1,000,000 to my temple.

This is a long-term personal mission that keeps me grounded and reminds me why I do what I do.

Let's Have Our 121

I'd Love to Learn About You Too

A 121 works best when it's a real conversation — not a pitch. I'm genuinely curious about what you do, what you're working towards, and how we might be able to help each other's networks.

Come prepared with your own GAINS — I'll bring mine. Let's make the time count.

CompanyLeads Global Pte Ltd
ProgrammeLeadflow Academy
ChapterBNI Singapore
Ready to connect?

Let's schedule our 1-to-1

30–45 minutes over coffee or a video call. No agenda other than getting to know each other properly.

Send Nicholas a message →

Nicholas Foo · Leads Global Pte Ltd · BNI Singapore · Leadflow Academy